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Digital marketing isn't working for many SMEs. Many businesses keep falling into the same pitfalls.
Let’s explore the most common ones:
‘94% of negative website feedback was design related’*
Your website is usually the first thing a potential customer sees. A poorly designed website which is difficult to navigate and looks cheap drives away potential clients.
*Source: Search Engine Watch.com
‘Bad copywriting has been proven to damage brand image and increase page bounce rates by up to 85%’ *
Poorly written and untargeted content has an adverse effect on sales because it doesn’t instil trust in a visitor.
*Source: Align.me
‘68 per cent of businesses say brand consistency has contributed to revenue growth of 10 per cent or more.’ *
Lack of branding consistency can lead to reduced visibility online.
*Source:
Oberlo
‘$611 billion per year is lost in the US by poorly targeted digital marketing campaigns.’*
Incorrect targeting in your digital marketing can lead to significant revenue loss.
*Source:
CognitiveSeo.com
“Almost seven in 10 (69%) consumers report receiving irrelevant messages from brands.”*
Too much irrelevant content and not enough business-driving content drives potential clients away from your business website and social media.
*Source:
Marketingweek.com, 2023
"27% of survey participants said managing their website was the top challenge that year."*
An uncoordinated and haphazard approach to digital marketing often leads to low results and bad ROI. An ineffective and mismanaged website often lies at the heart of this problem.
*Source:
HubSpot, 2022
"72% of businesses surveyed in the UK have a vacancy for workers with digital skills, but only 11% of UK workers possess advanced digital skills."
The difficulty in hiring competent and expensive digital marketing specialists has created a shortage of quality staff for many SMEs.
*Source: Amazon, 2023
These classic problems can lead to poor visibility online, lack of new client acquisition, being overtaken by competitors and periods of stagnant growth. They are barriers to business growth, and many SMEs plateau, or even worse, decline in terms of lead generation and sales conversions.
Digital Visibility Management is an integrated approach to digital marketing to scale your business. Instead of buying standalone products, this is a holistic, multi-channel approach. DVM is based on data-driven insights to optimise your budget and achieve maximum business growth.
DVM is the Unified Approach To Digital Marketing: Joined up thinking for businesses who need smart solutions and do not have enough clients, sales or leads.
A
Quantum Website®
with business-driving and security features built-in. Every website should come with 'SEO' tools and business-driving functionality as standard. Plus, the expertise to leverage it. Your Quantum Website® engages prospects 24/7 and has easy-to-use tools.
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| Proven track record of over 25 years of experience.
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| Total empathy and support from our experienced team.
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Transparent pricing with no hidden extras or shocks.
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Value First: we offer excellent value for your business in all services.
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Collaboration and respect to forge long-lasting relationships.
Identify the strengths and gaps in your current sales and marketing approach.
Get in touch with First Digital Studio today to discover how we can help grow your business online
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