A white background with a few lines on it

Strategic Digital Solutions for SMEs

Accelerate Your Small Business Growth with a Quantum Website®

Get Started with A FREE Digital Impact Audit – Spots Are Limited

Claim Your FREE Audit Now

The Top 7 Marketing Mistakes For SMEs

Digital marketing isn't working for many SMEs. Many businesses keep falling into the same pitfalls.

Let’s explore the most common ones:

01 | Negative Website Feedback

 ‘94% of negative website feedback was design related’*


Your website is usually the first thing a potential customer sees. A poorly designed website which is difficult to navigate and looks cheap drives away potential clients. 


*Source: Search Engine Watch.com


02 | Bad Copywriting

‘Bad copywriting has been proven to damage brand image and increase page bounce rates by up to 85%’ *

 

Poorly written and untargeted content has an adverse effect on sales because it doesn’t instil trust in a visitor. 


*Source: Align.me


03 | Brand Consistency

‘68 per cent of businesses say brand consistency has contributed to revenue growth of 10 per cent or more.’ *


Lack of branding consistency can lead to reduced visibility online.


*Source: Oberlo

04 | Digital Marketing Campaigns

‘$611 billion per year is lost in the US by poorly targeted digital marketing campaigns.’*


Incorrect targeting in your digital marketing can lead to significant revenue loss. 


*Source: CognitiveSeo.com

05 | Irrelevant Messages

“Almost seven in 10 (69%) consumers report receiving irrelevant messages from brands.”*


Too much irrelevant content and not enough business-driving content drives potential clients away from your business website and social media.




*Source: Marketingweek.com, 2023

06 | Website Management

"27% of survey participants said managing their website was the top challenge that year."*


An uncoordinated and haphazard approach to digital marketing often leads to low results and bad ROI. An ineffective and mismanaged website often lies at the heart of this problem.


*Source: HubSpot, 2022

07 | Advanced Digital Skills

"72% of businesses surveyed in the UK have a vacancy for workers with digital skills, but only 11% of UK workers possess advanced digital skills."

The difficulty in hiring competent and expensive digital marketing specialists has created a shortage of quality staff for many SMEs.


*Source: Amazon, 2023

Classic Marketing Mistakes, Poor Online Visibility

These classic problems can lead to poor visibility online, lack of new client acquisition, being overtaken by competitors and periods of stagnant growth. They are barriers to business growth, and many SMEs plateau, or even worse, decline in terms of lead generation and sales conversions.


So What Is The Overall Solution?

Digital Visibility Management (DVM)

Digital Visibility Management is an integrated approach to digital marketing to scale your business. Instead of buying standalone products, this is a holistic, multi-channel approach. DVM is based on data-driven insights to optimise your budget and achieve maximum business growth. 


DVM is the Unified Approach To Digital Marketing: Joined up thinking for businesses who need smart solutions and do not have enough clients, sales or leads. 

Why Choose A Digital Visibility Solution?

Seamless Digital Experience

A bespoke and effective strategy aligned to your business needs.

Peace of Mind

A Quantum Website® with business-driving and security features built-in. Every website should come with 'SEO' tools and business-driving functionality as standard. Plus, the expertise to leverage it. Your Quantum Website® engages prospects 24/7 and has easy-to-use tools. 

Increased Brand Authority

Smart copywriting and content to strategically position your brand.

Making You Visible Online

SEO maintenance to keep your website visible and ranking high in search engines. Social media content for increased brand awareness.

Focusing Your Budget

Smart analytics track the metrics that really matter to your business growth, unlike complex analytics software, which is often overkill for SMEs. You get relevant metrics that show the marketing channels which are working and how to get even better results.

Stay Informed

Regular reports, updates & consultancy. The emphasis is on management information that is useful for driving your business forward and continuous improvement through agile marketing.

Regular Digital Training

Engage workshops and strategy sessions to help you and your team master digital strategies and adapt to the ever-changing digital landscape.

Why Choose Us

01 | Proven track record of over 25 years of experience.

02 | Total empathy and support from our experienced team.

03 | Transparent pricing with no hidden extras or shocks.

04 | Value First: we offer excellent value for your business in all services.

05 | Collaboration and respect to forge long-lasting relationships.

Digital Impact Audit Logo

Claim Your FREE Digital Impact Audit Today – Spots Are Limited

Identify the strengths and gaps in your current sales and marketing approach.

Claim Your FREE Audit Now
Share by: