What exactly is SEO, and why do Small Businesses need it?
The What: Search engine optimisation (SEO) is simply a strategy for improving your website's rank in the search engine results pages.
In other words, Search Engine Optimisation is about ensuring your website is attractive to the search engines (and, of course, searchers).
If SEO is done correctly, a perfect match is made: searchers find what they're looking for, and you find high-quality prospects for your product or service.
You’ll know this from personal experience. Over 80% of buyers research their specific problem on Google looking for the ideal solution before even considering purchasing: "How do I get more customers" "Should I change jobs or stay put?" or "How can I manage my time better?".
Here’s the hard truth: These people limit their search to the first page.
If you’re not on the first page, they won’t find you.
What does it take to get to page 1 of Google?
The How: SEO involves identifying which keywords and phrases your target audience uses when searching for information about products or services like yours, then working towards ranking well for those searches.
Google and other search engines won’t automatically index your site, making it easy to find. You need to get on their radar. Applying an SEO strategy consistently over time can help.
Do this, and you’ll drive more traffic to your site and get dramatic results.
Optimising your content with targeted keywords helps you find your ideal site visitor and potential customers. The words they search for will lead them right to your content.
Google is where 92% of web searches take place. The first page only has ten spots available. Will you be one of them?
If you can get into one of these ten spots, you’ll see a considerable increase in traffic to your site.
"Over 80% of buyers research online BEFORE making a buying decision"
Studies: GE Capital Retail Bank; Google; Gartner
What's included in our SEO packages?
Keyword Research & Tracking
By identifying and tracking the most suitable and relevant search terms for your products and services, we can optimise your website to attract higher volume and better quality traffic and leads.
Google Tools Set Up & Management
From Search Console to Google Analytics, this allows us to measure the performance of your website, the impact of the work being done and where corrections can be made.
Google My Business Optimisation
The business profile shows up when your company is searched for on google, showcasing your opening hours, location & reviews, giving your company a strong and professional profile online.
Site Map Creation & Submission
We create a document that allows Google to more effectively list your website making the process of SEO and ranking with Google more efficient and quicker.
On-page Metadata Optimisation
We edit your site's meta titles and descriptions (the content that shows up on search engines) to optimise them for key search terms or to ensure they are the right length and aren't duplicated across pages.
Business Listings & Citation Creation
We create listings of your site and company on business listing sites which strengthens your online presence and authority as well as creating an avenue where potential customers can easily find you.
Online Reputation Management
We use various tools to help you create and publish online customer review campaigns which improve your brand's trust and reflect a positive look for your business. We'll keep track of reviews which helps strengthen and promote traffic to your site by building trust.
Backlink Analysis & Creation
Through periodic audits and ongoing reporting, we can identify where your website's backlinks are and see what traffic they are directing to the site. It allows us to see what sites are worth getting backlinks on and what sites could be included to strengthen your website's traffic and authority.
Monthly Reporting & Consultation
We provide a consolidated monthly report that integrates offsite activity and 3rd party tools (e.g., Google Analytics and Google My Business) allowing you to measure the performance and progress of your SEO strategy.
Not sure where to start? Book a free consultation
Have a question? We’re here to help. Send us a message and we’ll get be in touch.
Help Your Customers Find Your Business Online
We will list your business on high-profile directories, social media platforms, search engines, Google and Bing maps, and satellite navigation systems. Your online business listings will include links to your website and social media presence, opening times, photos, and more. There is no need to pay over the odds for premium listings across multiple directories. We will manage it for you, saving you money and precious time.
Effortlessly Manage Your Local Listings & SEO
Your business details will be added to our platform and you will get a monthly report by email showing the progress of each listing. Having consistent and detailed business listings across multiple publishers offers powerful SEO benefits. The online directories are seen to have high page authority. This means they are popular and relevant, boosting your overall ranking in search engines.
A Simple, Affordable SEO Solution
We manage and report on all aspects of your business's Search Engine Rankings and reputation with our simple solution.
Weekly report and feedback score
Track, analyse and report on traffic growth
You can respond quickly to online reviews
End-to-end campaign reporting to ensure ROI
Get in touch with First Digital Studio today to discover how we can help grow your business online
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