Do You Know Why People Are Searching Online for Your Content?
Before creating an effective SEO strategy, you need to understand the intent behind the search.
Do you know why people are searching for the content you offer? Before creating an effective SEO strategy, you need to understand the intent behind the search. It will help you choose the right keywords for your content so that the people who need it can find it.
What Solution Does Your Content Offer?
People search for content and products online to find solutions to their problems. Informative blog posts and other content offer solutions to problems or at least some relief. If you can understand your target audience’s issues and pain points, you will choose better keywords, directing potential customers to your solution.
How well do you know your target audience? If you haven’t done so already, you should create an ideal customer profile to help you better understand their needs. This will also help you choose strong keywords.
What Questions Is Your Audience Asking?
Another way to brainstorm keywords is to think about what questions your target audience is asking that would lead them to your content. You can use these actual questions as long-tail keywords, as long as you can work them naturally into your content.
You can also get ideas by looking at questions people ask in your niche on Q&A sites like Quora, LinkedIn or Facebook. Also, think back to questions people have asked you in the past that you’ve answered directly.
Keyword Research Can Help
A little keyword research can go a long way in understanding the intent of your website visitors. You can use a free SEO keyword tool or do some research with Google’s search function. Enter an idea into the search bar and see what relevant searches come up. These can give you ideas about the content people are searching for.
Matching Visitor Intent with Your SEO
Once you understand why people visit your site, it’s time to choose keywords that will get them there. Long-tail keywords are the best to use because they have low competition. There are relatively few other businesses trying to rank for these keywords, so you have a greater chance of ranking them. They’re also more specific and targeted. Choose relevant long-tail keywords to use naturally in your content and metadata.
Are Your Visitors Finding What They’re Looking For?
Learning SEO is essentially a matter of trial and error. Once you have your keywords and put them in the right places, you’ll monitor your results and make changes as necessary.
How do you know whether you’ve successfully matched visitor intent with your site's content? You’ll see it in your search rankings and analytics. Your ranking will steadily climb, and your site analytics will tell you what keywords bring people to your site and how long they stay. If people leave soon after visiting your site, your content is not meeting their expectations.
It’s not difficult to do your own SEO, but it does take some planning, work on your website's backend, trial and error, and a little patience, and soon you’ll start to see your traffic grow.
However, we offer a unique, low-cost alternative to DIY SEO at First Digital Studio. Want to learn more about our SEO packages?
Book a free marketing consultation here, and we can chat about your options
Get in touch with First Digital Studio today to discover how we can help grow your business online
Connect with First Digital Studio here: